What strategy could Seiko take to capture the high-end market?

View previous topic View next topic Go down

What strategy could Seiko take to capture the high-end market?

Post  mandiani on Mon Sep 12, 2011 11:15 am

The problem of Seiko, I thought might be the branding problem. No doubt that Seiko's R&D is powerful, but it branding strategy was a mass. 2 sub-company lead to various brand, easily to get confused. And now it turns to what to do , and how to do.
Could Seiko recombine its product and classify them to different target market?

--------------------------Mandia Ni / Ni Yueying 2011969158---------------

mandiani

Posts : 11
Join date : 2011-09-01

View user profile

Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum