How to develop afte Wii for Nintendo

With the Wii introduction Nintendo had beat Sony and Microsoft, but frankly, there are no technology advantage for Nintondo compared with the other big two, once they want to share this market segement with their tech advantage, could Nintendo win again?! who knows.

on the other hand, except the big two, another competioner could develop anthor novolty to share the game segement(in fact, Apple's Ipad had taken this function already), then what the way of Nintendo to maintain its leading position now?

Two mehods is possible for it:

First of all, Add more functions to game console, mentioned ad Miss Fan Biyue above, for example, develop some softwares such as learning and reviewing one for students, or inteligency developing one for bady,you see, this is a giant market, even some simulated business competion lessons for MAB.....hahah....in a word, add more function to the game to expand its impliment field.

Another way, Counter to Jobs who had expand his products from business field to game field with the Ipad introduction, Nintendo could develop sometings could combine game and business together for manegers, for example: besides game,some console could be for email and vedio meeting,webswifting, phone call, GPS as well as some kind of remote controler which could control your car or all kinds of electronic tool in your office or house, then not only the gamer, but also all businessman could be the user of Nintendo's.

My view is that the next step for Wii is from its current family buying to next company buying. Achieving that purpose, adding business fuctions to Will and combine both business and entertainment fuctions.

Like IPhone and IPad, now more and more companies are buying IPhone and IPad to their empolyees as the IPhone can recieve the company's email, and easily take pictures for business purpose. And the IPad can eaily deal with documents during travelling and eaily show customer/business partner visual things which creat business effectiveness.

If Wii can also achieve that, it will creat a totally new market segment for Wii, which can help Nintendo to win in next cycle competition with Sony and MS.

--JI, Guo (2011GA)

I agreed that Nintendo should be more creative in this area to keep its market share.
The function I think Wii could combine is the "online interaction".
Like you could call your friends from different locations online to play together (bowling, tennis, etc)

For Wii, I think Nintendo could develop Wii for multi-market, like teaching, learning, military use, a practice access for medical school student etc. If you think deeply there are lots of ways to develop and with every time the new function added, the potential market is explored.
---------Mandia Ni/ Ni Yueying 2011969158-----------

The new gaming experience cannot provide endurable market demand. Very soon gamers will be get tired of the gaming experience. When look at the video game market, the growth driving force more comes from the games. It is also said in the materials that the games decide the sales of hardwares. So Nintendo should still allocate certain resources on the game development or to consolidate such software resources into its development plan.

davidf0134 wrote:With the Wii introduction Nintendo had beat Sony and Microsoft, but frankly, there are no technology advantage for Nintondo compared with the other big two, once they want to share this market segement with their tech advantage, could Nintendo win again?! who knows.

on the other hand, except the big two, another competioner could develop anthor novolty to share the game segement(in fact, Apple's Ipad had taken this function already), then what the way of Nintendo to maintain its leading position now?

Two mehods is possible for it:

First of all, Add more functions to game console, mentioned ad Miss Fan Biyue above, for example, develop some softwares such as learning and reviewing one for students, or inteligency developing one for bady,you see, this is a giant market, even some simulated business competion lessons for MAB.....hahah....in a word, add more function to the game to expand its impliment field.

Another way, Counter to Jobs who had expand his products from business field to game field with the Ipad introduction, Nintendo could develop sometings could combine game and business together for manegers, for example: besides game,some console could be for email and vedio meeting,webswifting, phone call, GPS as well as some kind of remote controler which could control your car or all kinds of electronic tool in your office or house, then not only the gamer, but also all businessman could be the user of Nintendo's.

As far as I am concerned, Nintendo should continue this non-consumer targeting strategy to enlarge its market base and sell more products. It is also a way for Nintendo to compete under its strong competitors’ radar. To gain sustainable and competitive advantage and achieve sustainable disruptions, Nintendo should have a well-defined organization structure to support its strategy. Also, instead of focusing on single product line in developed countries, Nintendo can consider expanding its product base or geographic reach to lessen the risks. Last but not least, by forming strategic alliance with third party and forth party vendors, Nintendo can create more appealing games to attract its consumers.

Li fei

davidf0134 wrote:With the Wii introduction Nintendo had beat Sony and Microsoft, but frankly, there are no technology advantage for Nintondo compared with the other big two, once they want to share this market segement with their tech advantage, could Nintendo win again?! who knows.

on the other hand, except the big two, another competioner could develop anthor novolty to share the game segement(in fact, Apple's Ipad had taken this function already), then what the way of Nintendo to maintain its leading position now?

Two mehods is possible for it:

First of all, Add more functions to game console, mentioned ad Miss Fan Biyue above, for example, develop some softwares such as learning and reviewing one for students, or inteligency developing one for bady,you see, this is a giant market, even some simulated business competion lessons for MAB.....hahah....in a word, add more function to the game to expand its impliment field.

Another way, Counter to Jobs who had expand his products from business field to game field with the Ipad introduction, Nintendo could develop sometings could combine game and business together for manegers, for example: besides game,some console could be for email and vedio meeting,webswifting, phone call, GPS as well as some kind of remote controler which could control your car or all kinds of electronic tool in your office or house, then not only the gamer, but also all businessman could be the user of Nintendo's.

From Prof. Ali's PPT, the trend curve for distruptive strategy shows that fianlly Nintendo must compete directly with Sony and Microsoft in the most demanding and high quality use from its current medium and low-quality use. This might answer the Nitendo's future.

Nintendo, as the former game industry leader, should make some improvements to change their situation in the competition. Firstly, do some marketing researches about other competitors; enhance their product line, and promote different kinds of games to the market. It maybe is the good way to avoid the risk of operation. Although Nintendo has some real fans and they do know how to play with any of the Nintendo’s console, after all, the company income did mot rely on this group of players continually. Meanwhile, Sony’s PSP developed from PS, PS2, through several generations of successful reform, Sony expand their market share, and Nintendo could take a think of it. Secondly, doing marketing research to know what kind of games is popular for the young people especially the students between 12-18 years currently, knowing their playing times, operation habit, and lasting time. Because the age of game players still were very keen on playing Nintendo games were not younger people, most of them are 25-40 years old, like us. Nintendo, the more than 100 year’s old enterprise, needs to nurture the youth game market, so they can continue the competitive advantage. There is a good example for Nintendo in the same industry, the Taomi game company in China (they even use the children’s day for the website). They have listed in the New York Stock Exchange this June; even they have operated company for only 3 years. The main games they designed for the consumers for 8 years old - 14 years old teenagers, the kids’ games were very funny and their parents pay for it by the net banking, kids’ games. The Nintendo games have been improved only for hardware or console technology, this strategy made them far away from the market demands, it waste too many time and opportunities. Thirdly, Nintendo could have an opening operation strategy for the game design and development. Besides their maintaining the hardware advantages, they could improve the video quality and software design; launch the games suiting for the TV, computer, mobile phone and PAD. Learning from the business model of Apple, another successful company with the disruptive strategy, the Nintendo could sell hardware, software, the game platform, service for maintaining and updating. The most popular games, Angry Birds and Plants vs. Zombies in these 2 years, had shocked us so deeply. Their interaction between mobile phone and internet was very effective, by downloading application from APP Store and Android marker. The payment was much easier and convenient using credit cards. It saved the costs on the hardware selling and channel, and is more focus on marketing and promotion; what’s more, it also brought new business models: game advertising and selling the game copyright.

it is unpredictable whether the game industry would thereafter get changed and the competition will still go on. The comparatively losing competitors need and would take actions to fight back and may win in the next round of battle. The easiest option is to copy the controller concept, a wiser controller with hi-tech will be a better option. And the last and most effective way should be disrupting the disruptor, which is the last trump card for these companies.
And what’s the future of the game industry, maybe here comes the new age of game industry. Games need to be healthy and useful, both for mental and body health.