Product innovation- from HTC, a new case I saw on Kindle

Ipad dominated the global Tablet PC market, and it will start to sell the Iphone5 on Oct 4th 2011.

Just during the same time, Amazon announced its 1st Tablet PC Kindle Fire – a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199. which is less than half of the price of Ipad.

Kindle is the best seller in Amazon for N years and the Kindle Fire will start receives the orders from Sep.29th and will deliver the 1st PC on Nov.15th.

On the product innovation, Kindle was specialized at below:
1. Diversity of product portfolio:
• New Kindle for only $79,
• Kindle Touch and Kindle Touch 3G – for $99 and $149,
• Kindle Fire – $199.
2.Unique technology:
• Kindle and Kindle Touch have the most-advanced E Ink display technology available, and the 3G Kindle Touch adds free 3G wireless – no monthly fees and no annual contracts.
The E Ink display technology, make you feel like read a newspaper in a paper, it will not hurt eyes, unlike the other LCD screen.
• Kindle Fire –instant access to Amazon’s massive selection of digital content, dual core processor, free storage in the Amazon Cloud, and an ultra-fast mobile browser – Amazon Silk – available exclusively on Kindle Fire.
3. Clear decription of the target customer.
Just like their slogan:
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
Actually, there are there are huge amount of customer buy books and magazines, after kindle lauched, they can buy the E-book and share with the Kindle Club members, which save the money and easy to carry and also provide the a huge storage.

4. Price
More important, kindle provide the the very good price in the tablet PC market, the competition would even intense.


some of the content was quote from Amazon Offical website.